Max Films

TOP VIDEO MARKETING STATS

• Social video generates 1,200 more shares than text and images combined

• Companies using video enjoy 41% more web traffic from search than non- users

• 62% of consumers are more likely to have a negative perception of a brand that has published a poor quality video

• Video on landing page can increase conversions by 80% or more

• Businesses using video grow company revenue 49% more year-on-year than organisations without video

• Native video uploads to Facebook have 10 times higher reach compared to shared YouTube links

• 70% of marketers claim video produces more conversations than any other content

• Video drives a 157% increase in organic traffic from search engines

• 4.8% is the average conversion rate for websites using video compared to 2.9 for those who don’t

• YouTube is 11.3 x bigger than Facebook in terms of hours viewed both on the web and in-app

• 90% of twitter video views happen on a mobile device

• 74% of millennial find video helpful when comparison shopping

• 40% of consumers state that video increases the chance they'll purchase a product on their mobile device

• ‘How to’ searches on YouTube are up 70% year on year

• 4 times as many customers would rather watch a video about a product than read about it